SlideShare a Scribd company logo
Internet apparel shopping behaviors: The influence of general innovativeness Instructor: Dr. Pi-Ying Teresa Hsu Presenter: Jeffrey Chen Date: December 3, 2009
[object Object],[object Object],[object Object],[object Object]
Contents Reflection Conclusion Result Methodology Introduction
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object],[object Object]
Definition of terms ,[object Object],[object Object],[object Object],[object Object],[object Object]
Definition of terms ,[object Object],[object Object],[object Object],[object Object],[object Object]
Definition of terms ,[object Object],[object Object],[object Object],[object Object],[object Object]
Purpose of the study To understand how general innovativeness is related to Internet apparel shopping
Hypotheses H1. General innovativeness is positively  related to frequency of Internet apparel information search.
Hypotheses H2. General innovativeness is positively  related to actual Internet apparel  purchasing.
Hypotheses H3. There are significant differences  between females and males in terms of  general innovativeness, information  search, and actual purchase for apparel  products.
Methodology Measures Questionnaire Participants
Participants Family Resource Management (FRM) Textiles and Clothing major (T & C) 2 classes 3 classes 73 students 105 students A large US university 178 participants
Questionnaire Section A Section B Section C General innovativeness Frequency of Internet apparel shopping Demographic information
Measures General innovativeness 1 5 2 3 4 Strongly disagree Strongly agree Example: “ I like new styles in clothes, especially those that are  really different.”
Frequency of Internet apparel shopping Never= 1 Once or twice a year= 2 Every few months= 3 Every month= 4 At least once a week= 5 Example: “ During the past six months, how often have you used  the Internet to search information for apparel related  products?”
Internet apparel purchasing behavior Never= 1 Once or twice a year= 2 Every few months= 3 Every month= 4 At least once a week= 5 Example: “ During the past six months, how often have you used  the Internet to purchase apparel related products?”
Result
H1 H2
Conclusion While innovators are likely to adopt the Internet for information search, the  perceived financial  and  product risk  of actual online purchasing is so great. Women  were more innovative and used the Internet more frequently for information search for apparel products than men. For apparel products, general innovativeness is related to Internet usage for  information search , but not to actual purchase.
Reflection The numbers of participants in Table 1 are different. (p. 381)  The sample size is quiet small. The insufficient factors of the participants’ background The gender of participants was not equal.
[object Object]

More Related Content

Similar to Internet Apparel Shopping Behaviors

Running Head ONLINE CONSUMER BEHAVIORS1Online Consumer .docx
Running Head ONLINE CONSUMER BEHAVIORS1Online Consumer .docxRunning Head ONLINE CONSUMER BEHAVIORS1Online Consumer .docx
Running Head ONLINE CONSUMER BEHAVIORS1Online Consumer .docx
charisellington63520
 
A Critical Review Of Online And In-Store Impulse Buying Behavior (1)
A Critical Review Of Online And In-Store Impulse Buying Behavior (1)A Critical Review Of Online And In-Store Impulse Buying Behavior (1)
A Critical Review Of Online And In-Store Impulse Buying Behavior (1)
Kelly Lipiec
 
Values vs. Value.  New research shows a disparity between what s.docx
Values vs. Value.  New research shows a disparity between what s.docxValues vs. Value.  New research shows a disparity between what s.docx
Values vs. Value.  New research shows a disparity between what s.docx
tienboileau
 
Running head ONLINE CONSUMER BEHAVIORS .docx
Running head ONLINE CONSUMER BEHAVIORS .docxRunning head ONLINE CONSUMER BEHAVIORS .docx
Running head ONLINE CONSUMER BEHAVIORS .docx
charisellington63520
 
Fixated consumption behavior final
Fixated consumption behavior finalFixated consumption behavior final
Fixated consumption behavior final
harshitabaranwal
 
Presentation
 Presentation Presentation
Presentation
jackielin800322
 
PATRICK DE PELSMACKER, LIESBETH DRIESEN,AND GLENN RAYP.docx
PATRICK DE PELSMACKER, LIESBETH DRIESEN,AND GLENN RAYP.docxPATRICK DE PELSMACKER, LIESBETH DRIESEN,AND GLENN RAYP.docx
PATRICK DE PELSMACKER, LIESBETH DRIESEN,AND GLENN RAYP.docx
herbertwilson5999
 
An Analysis Of Factors Affecting On Online Shopping Behavior Of Consumers
An Analysis Of Factors Affecting On Online Shopping Behavior Of ConsumersAn Analysis Of Factors Affecting On Online Shopping Behavior Of Consumers
An Analysis Of Factors Affecting On Online Shopping Behavior Of Consumers
Joe Osborn
 
The effect of online shopping orientation on perceived behavioural control
The effect of online shopping orientation on perceived behavioural control The effect of online shopping orientation on perceived behavioural control
The effect of online shopping orientation on perceived behavioural control
Aida Santos
 
The effect of online shopping orientation on perceived behavioural control.
The effect of online shopping orientation on perceived behavioural control.The effect of online shopping orientation on perceived behavioural control.
The effect of online shopping orientation on perceived behavioural control.
Aida Santos
 
Project proposal
Project proposalProject proposal
Project proposal
vanessalee09
 
What to buy when the American Dream fails?
What to buy when the American Dream fails? What to buy when the American Dream fails?
What to buy when the American Dream fails?
HKUST IEMS
 
Dissertation investigation into the factors motivating impulse shopping behav...
Dissertation investigation into the factors motivating impulse shopping behav...Dissertation investigation into the factors motivating impulse shopping behav...
Dissertation investigation into the factors motivating impulse shopping behav...
WritingHubUK
 
TheimpactofeWOM-IR1820083229-247.pdf
TheimpactofeWOM-IR1820083229-247.pdfTheimpactofeWOM-IR1820083229-247.pdf
TheimpactofeWOM-IR1820083229-247.pdf
DHRUVINKUMARCHAUHAN
 
Theory Section Of A Research Paper. The Structure Of An
Theory Section Of A Research Paper. The Structure Of AnTheory Section Of A Research Paper. The Structure Of An
Theory Section Of A Research Paper. The Structure Of An
Amber Wheeler
 
Exploring Online Consumer Behaviors.docx
Exploring Online Consumer Behaviors.docxExploring Online Consumer Behaviors.docx
Exploring Online Consumer Behaviors.docx
gitagrimston
 
Research article
Research articleResearch article
Research article
college
 
Warning Term Paper Writing
Warning Term Paper WritingWarning Term Paper Writing
Warning Term Paper Writing
Kim Stephens
 
Consumer perception towords online shopping Articles (Literature Review)
Consumer perception towords online shopping  Articles (Literature Review)Consumer perception towords online shopping  Articles (Literature Review)
Consumer perception towords online shopping Articles (Literature Review)
Rahul Gulaganji
 
Discussion of Consumers’ Body Satisfaction: Focused on Purchasing Decision an...
Discussion of Consumers’ Body Satisfaction: Focused on Purchasing Decision an...Discussion of Consumers’ Body Satisfaction: Focused on Purchasing Decision an...
Discussion of Consumers’ Body Satisfaction: Focused on Purchasing Decision an...
Business, Management and Economics Research
 

Similar to Internet Apparel Shopping Behaviors (20)

Running Head ONLINE CONSUMER BEHAVIORS1Online Consumer .docx
Running Head ONLINE CONSUMER BEHAVIORS1Online Consumer .docxRunning Head ONLINE CONSUMER BEHAVIORS1Online Consumer .docx
Running Head ONLINE CONSUMER BEHAVIORS1Online Consumer .docx
 
A Critical Review Of Online And In-Store Impulse Buying Behavior (1)
A Critical Review Of Online And In-Store Impulse Buying Behavior (1)A Critical Review Of Online And In-Store Impulse Buying Behavior (1)
A Critical Review Of Online And In-Store Impulse Buying Behavior (1)
 
Values vs. Value.  New research shows a disparity between what s.docx
Values vs. Value.  New research shows a disparity between what s.docxValues vs. Value.  New research shows a disparity between what s.docx
Values vs. Value.  New research shows a disparity between what s.docx
 
Running head ONLINE CONSUMER BEHAVIORS .docx
Running head ONLINE CONSUMER BEHAVIORS .docxRunning head ONLINE CONSUMER BEHAVIORS .docx
Running head ONLINE CONSUMER BEHAVIORS .docx
 
Fixated consumption behavior final
Fixated consumption behavior finalFixated consumption behavior final
Fixated consumption behavior final
 
Presentation
 Presentation Presentation
Presentation
 
PATRICK DE PELSMACKER, LIESBETH DRIESEN,AND GLENN RAYP.docx
PATRICK DE PELSMACKER, LIESBETH DRIESEN,AND GLENN RAYP.docxPATRICK DE PELSMACKER, LIESBETH DRIESEN,AND GLENN RAYP.docx
PATRICK DE PELSMACKER, LIESBETH DRIESEN,AND GLENN RAYP.docx
 
An Analysis Of Factors Affecting On Online Shopping Behavior Of Consumers
An Analysis Of Factors Affecting On Online Shopping Behavior Of ConsumersAn Analysis Of Factors Affecting On Online Shopping Behavior Of Consumers
An Analysis Of Factors Affecting On Online Shopping Behavior Of Consumers
 
The effect of online shopping orientation on perceived behavioural control
The effect of online shopping orientation on perceived behavioural control The effect of online shopping orientation on perceived behavioural control
The effect of online shopping orientation on perceived behavioural control
 
The effect of online shopping orientation on perceived behavioural control.
The effect of online shopping orientation on perceived behavioural control.The effect of online shopping orientation on perceived behavioural control.
The effect of online shopping orientation on perceived behavioural control.
 
Project proposal
Project proposalProject proposal
Project proposal
 
What to buy when the American Dream fails?
What to buy when the American Dream fails? What to buy when the American Dream fails?
What to buy when the American Dream fails?
 
Dissertation investigation into the factors motivating impulse shopping behav...
Dissertation investigation into the factors motivating impulse shopping behav...Dissertation investigation into the factors motivating impulse shopping behav...
Dissertation investigation into the factors motivating impulse shopping behav...
 
TheimpactofeWOM-IR1820083229-247.pdf
TheimpactofeWOM-IR1820083229-247.pdfTheimpactofeWOM-IR1820083229-247.pdf
TheimpactofeWOM-IR1820083229-247.pdf
 
Theory Section Of A Research Paper. The Structure Of An
Theory Section Of A Research Paper. The Structure Of AnTheory Section Of A Research Paper. The Structure Of An
Theory Section Of A Research Paper. The Structure Of An
 
Exploring Online Consumer Behaviors.docx
Exploring Online Consumer Behaviors.docxExploring Online Consumer Behaviors.docx
Exploring Online Consumer Behaviors.docx
 
Research article
Research articleResearch article
Research article
 
Warning Term Paper Writing
Warning Term Paper WritingWarning Term Paper Writing
Warning Term Paper Writing
 
Consumer perception towords online shopping Articles (Literature Review)
Consumer perception towords online shopping  Articles (Literature Review)Consumer perception towords online shopping  Articles (Literature Review)
Consumer perception towords online shopping Articles (Literature Review)
 
Discussion of Consumers’ Body Satisfaction: Focused on Purchasing Decision an...
Discussion of Consumers’ Body Satisfaction: Focused on Purchasing Decision an...Discussion of Consumers’ Body Satisfaction: Focused on Purchasing Decision an...
Discussion of Consumers’ Body Satisfaction: Focused on Purchasing Decision an...
 

Recently uploaded

Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
Top Forex Brokers Review
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
SabaaSudozai
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
AnnySerafinaLove
 
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
IPLTech Electric
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
msthrill
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Stone Art Hub
 
Digital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on SustainabilityDigital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on Sustainability
sssourabhsharma
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
HajeJanKamps
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
my Pandit
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
dazzjoker
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Operational Excellence Consulting
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
APCO
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
taqyea
 
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineEllen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
CIOWomenMagazine
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
jeffkluth1
 
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
CA Dr. Prithvi Ranjan Parhi
 
How HR Search Helps in Company Success.pdf
How HR Search Helps in Company Success.pdfHow HR Search Helps in Company Success.pdf
How HR Search Helps in Company Success.pdf
HumanResourceDimensi1
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
JoeYangGreatMachiner
 

Recently uploaded (20)

Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
 
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
 
Digital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on SustainabilityDigital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on Sustainability
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
 
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineEllen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
 
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
 
How HR Search Helps in Company Success.pdf
How HR Search Helps in Company Success.pdfHow HR Search Helps in Company Success.pdf
How HR Search Helps in Company Success.pdf
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
 

Internet Apparel Shopping Behaviors

  • 1. Internet apparel shopping behaviors: The influence of general innovativeness Instructor: Dr. Pi-Ying Teresa Hsu Presenter: Jeffrey Chen Date: December 3, 2009
  • 2.
  • 3. Contents Reflection Conclusion Result Methodology Introduction
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Purpose of the study To understand how general innovativeness is related to Internet apparel shopping
  • 10. Hypotheses H1. General innovativeness is positively related to frequency of Internet apparel information search.
  • 11. Hypotheses H2. General innovativeness is positively related to actual Internet apparel purchasing.
  • 12. Hypotheses H3. There are significant differences between females and males in terms of general innovativeness, information search, and actual purchase for apparel products.
  • 14. Participants Family Resource Management (FRM) Textiles and Clothing major (T & C) 2 classes 3 classes 73 students 105 students A large US university 178 participants
  • 15. Questionnaire Section A Section B Section C General innovativeness Frequency of Internet apparel shopping Demographic information
  • 16. Measures General innovativeness 1 5 2 3 4 Strongly disagree Strongly agree Example: “ I like new styles in clothes, especially those that are really different.”
  • 17. Frequency of Internet apparel shopping Never= 1 Once or twice a year= 2 Every few months= 3 Every month= 4 At least once a week= 5 Example: “ During the past six months, how often have you used the Internet to search information for apparel related products?”
  • 18. Internet apparel purchasing behavior Never= 1 Once or twice a year= 2 Every few months= 3 Every month= 4 At least once a week= 5 Example: “ During the past six months, how often have you used the Internet to purchase apparel related products?”
  • 20. H1 H2
  • 21.
  • 22. Conclusion While innovators are likely to adopt the Internet for information search, the perceived financial and product risk of actual online purchasing is so great. Women were more innovative and used the Internet more frequently for information search for apparel products than men. For apparel products, general innovativeness is related to Internet usage for information search , but not to actual purchase.
  • 23. Reflection The numbers of participants in Table 1 are different. (p. 381) The sample size is quiet small. The insufficient factors of the participants’ background The gender of participants was not equal.
  • 24.